Demystifying Art (Author : Linda Fisler)

In the film Entrapment, Virginia, played by Catherine Zeta-Jones, admires Mac's (Sean Connery's) exclusive art collection. When she remarks on how rarely anyone sees it, his response is profound: "Most people buy art just to show it off. I collect art for me." This moment speaks volumes about the mystery and personal allure of art. Purchasing and appreciating art can feel complex, even intimidating, but we’re here to demystify the process and remove barriers to enjoying art. Art’s allure stems from its elusiveness; like wine, your tastes evolve through experiences, relationships with artists, fellow collectors, galleries, and exposure to new pieces. You cultivate your preferences with time, exploring, sampling, and gradually gaining confidence in collecting. For some, art feels like an endless world to explore, while others might still be hesitant to dive in.

Think of your first glass of wine, concert ticket, or any indulgence you purchased for yourself. Understanding and appreciating art is much the same—an evolving journey. Like learning to enjoy a fine wine, collecting art becomes richer as you explore the story behind each piece and connect with the artist. Ask questions about the artwork; artists love to share what inspires them. Building a relationship with the artist deepens your connection to the piece you own, much like sharing a prized bottle of wine with friends, where every sip holds memories and stories. As you grow familiar with art terminology—values, composition, design, color theory—you'll begin to appreciate each piece with a new perspective. Today, the internet offers easy access to explore art, and your interest will expand with each view or purchase.

You've likely heard rumors of the art market's pitfalls, from fakes to elitist barriers. Yet, at Red Willow Art, we believe the art world is more accessible than it seems. By engaging directly with artists, you avoid much of the “dark side” and build genuine connections. We see ourselves as art sommeliers, guiding you to find and enjoy the pieces that speak to you. Ultimately, the art world is vast because everyone has a unique taste. You know what you like and why you’re drawn to certain styles. Maybe a duct-taped banana doesn’t appeal to you—and that's okay! We understand, as artists ourselves, the value of personal taste and exploration. Our goal is to help you feel empowered in discovering, enjoying, and collecting art that resonates with you, because it’s the diversity of preferences that makes art so rich and dynamic.